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This is a site is for our random musings on the work we do; strange things we come across, unanswered questions, things we learn along the way. Anyone at Controvert can contribute.

While we can all have opinions and philosophies, what we encourage is that we seek out as much as possible what the data and the basic things it says.

But even as we look at the data to seek out insights, we don’t want to just find data that confirms our beliefs – data that disconfirms our beliefs is important , if not more so.

Generally, most of the things we will find are “already known”. Stuff that will sound obvious to others. We should not let his discourage us. In fact, learning is usually a discovery using one’s own mind, of the obvious.